Polyus was one of the key winners of the IV RPRA Awards for reputation management in the Sustainability category for its ESG Day project.
This case was rewarded for its transparency, stakeholder engagement and significant contribution to the promotion of the ESG agenda, including biodiversity conservation. The project has strengthened the company’s reputation and demonstrated that social and environmental initiatives are not just a fad but a strategic tool for earning the confidence of investors, clients and communities.
Since 2021, RPRA has been issuing annual awards to companies implementing successful projects in sustainable development and reputation management. The award seeks to recognize effective communication strategies that help companies achieve success and engage in responsible, transparent business activities. An expert panel determines the winners, and the best cases become a benchmark for the entire professional community.
In 2025, a record number of applications were submitted for the IV RPRA Awards. Out of 170 applications submitted, the panel’s experts selected 22 of the best projects. This year, the experts noted some key trends:
- ESG and environment are a priority: companies increasingly link their reputation to taking effective stepstoward sustainable development
- Territory development and corporate transformation
- Promoting innovation and searching for new opportunities
The 2025 RPRA Awards demonstrate that reputation management has reached a new level. The award-winning companies have shown that effective communication, ESG initiatives and innovations help build trust and accomplish long-term goals under changing market conditions.
About RPRA:
The Russian Public Relations Association (RPRA) was founded in 1991 and is the largest professional association of PR experts. It operates as a non-profit entity bringing together PR agencies, corporate communication departments, educational institutions and individual industry experts. Key RPRA objectives include developing the industry infrastructure and talent pool, protecting the interests of market participants, implementing and enforcing professional and ethical standards, and consolidating efforts to resolve key industry issues.