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Polyus’ Head of ESG Communications discusses increasing importance of ESG IR at Baltic Weekend in St. Petersburg

Polyus’ Head of ESG Communications discusses increasing importance of ESG IR at Baltic Weekend in St. Petersburg

Polyus’ Head of ESG and SRI Communications, Alex Caicics, recently spoke about the importance of ESG as part of investor relations at a session on Sustainable Business Development during the Baltic Weekend, a renowned annual conference on public relations in St. Petersburg.

He was joined by colleagues from P&G, Schneider Electric, LafargeHolcim and Coca-Cola HBC Russia.

During his presentation, Alex described Polyus’ experience of introducing a dedicated ESG communications function within the Company, which currently acts as not only a connective link between Polyus and the ESG investor community, but also as a contributor to the Company’s sustainability strategy.

Alex also spoke about the increasing role of ESG in investors’ decision-making processes, which reflects the changing priorities of society.

He stressed that being proactive was a prerequisite in efficiently delivering a company’s ESG messaging to target audiences:

“ESG is now about much more than just reputation. It’s about money, and in a very concrete way: the money of investors, consumers, business partners. Corporations must learn how to be green, socially responsible and ethical — if they haven’t learned it yet.”